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By Mark Delacruz

If you are a start up company trying to get toehold in the big world of business consider joining a trade show. In fact, it is one of the easiest ways you can introduce yourself to the customers and come in close contact with your competitors. However, such participations too require you to make some considerable investments and since start up companies cannot really afford too high a marketing budget, they should limit themselves to basic trade show exhibits such as table top and pop-up displays. However, they will be required to use them imaginatively, if they want to get the best mileage out of them.

The need to establish a stronger identity means that the trade show exhibits need to reflect the solid business stature of a company and its image as a leader. While up to that point the focus was on rentals, some companies will be willing to take the leap into investing in their own exhibits and booth accessories. There are two types custom and custom modular that are purchased by companies. The former is a fixed exhibit made to specific dimensions. The latter is more flexible with removable panels that allow you greater versatility when creating a trade show exhibit.

Many experts suggest that companies initially invest in the custom modular exhibit as against the custom exhibit since it can reduce operating costs by as much as 75%. Some of the benefits of a modular unit are:

Less drayage and shipping costs

Less storage costs

Less labor costs

Easy to set up and dismantle

Less maintenance

Flexibility

Reduction in production costs and design time

Indeed, the best advantage of having a modular unit is that the removable pieces can be fitted in different shapes and so they can be made to fit different booths. This in short, means that the booth may be big or small; the modular displays will fit them all. What is more, you can project different images simply by arranging the modules in different style. This versatility is what makes these pieces so very popular with most business houses. If you want to know more about them, you can always visit some exhibit rentals of your area and have a first-hand look at them.

Storage costs of such units are also less. When not in use, a custom modular unit can be quickly packed up and stored within the office premises or in a small storage locker that does not cost too much to maintain. When traveling with a modular unit, a company can save on labor costs too since it requires less personnel to carry the unit, set it up and dismantle it. Sometimes, you can even hire labor at the trade show venue and not spend on taking your own staff. A modular unit does not need to be carried by a forklift and hence there is less damage due to mishandling, scratches and so on. Refurbishing costs are thus reduced and the unit can look good for many years.

The modular panels can be fitted to achieve different booth shapes. Since it is so versatile, unique designs of trade show booths and exhibits can be created without the need for too many expensive accessories. Another advantage is that unlike a custom built unit, a custom modular unit will not start looking commonplace after a few shows. Since you can achieve different looks with a modular unit, you can project different images using the same unit and components..

However, it is just not shipping; the storage cost too is much less. That is mainly because such compact packages take up less of a storage space. Another important factor is that because of their packaging they are less prone to damage and so the unit keeps its shape as well as its look for a long period. Consequently, maintaining these exhibits is also cost effective. If indeed, certain part gets damaged, you will just need to change that. Unlike custom exhibits, there is no need to change the entire unit.

I must add that such modular exhibits are available on rent as well. If you want you can visit a local trade show booth rental agency and take them on rent for a specified period. In fact, many well established companies prefer to hire these pieces because hiring frees them of many obligations. You no longer need to bother about their upkeep or transportation. The rental agency will take care of everything, leaving you to concentrate on more important matters.

About the Author: As advised by Mark Delacruz, in order to make the best decision possible, you need to fully equip yourself with all the information before taking the non recourse action.

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